How To Make A Real Estate Website With WordPress In 2020?
Whether you are a real estate agent, brokerage, or webmaster wondering how to make a real estate website with WordPress in 2020; this 15-minute read will advise you with everything that I know from years of experience. Let’s get started.
Having a real estate website in 2020 is recommended to be on the top of the priority list for any real estate agent or a brokerage owner.
I know it seems too complicated as there are big boys like realtor.com, Zillow.com compete. How to make a real estate website with WordPress in 2020.
Have you ever thought, is it possible for one single company to lead the industry in every corner of the world? No, it is just not possible. I am sure these market giants are not too strong when it comes to local SEO.
In 2020 home buyers don’t go to every streets to find a house for sale, they go and ask Google. And google shows them big websites where home owners love to find their dream house.
If you are an agent or a brokerage owner you know you get the lead from these big websites, not from your tin sign that you spent $50 a piece on them. You might want to make a real estate website with WordPress in 2020.
Read the following step by step process on how you can have your own website and GET ALL THE LEADS OF THE AREA YOU OPERATE, I GUARANTEE THAT.
Table of Contents
Real Estate Domain Ideas
Real estate domain idea, a little different from some other industries. Many people might say having a keyword with high volume should be selected as your domain name. I know where they are coming from, it is an industry-wide search engine optimizers practice.
Just not quite right for the real estate industry. Imaging Apple inc with a domain name buysmartphone.com, funny right? If your brokerage house is called north-south real estate, then simply buy a domain name northsouthrealestate.com.
If you are an agent working independently and want to make a real estate website with WordPress in 2020, it works the same for you. Let me give you a heads up if you really follow my steps and develop your own website be prepared to hire helping hands. It is going to be impossible to handle these many leads all by yourself.
Don’t spend too much time on your real estate domain idea process. How to make a real estate website with WordPress in 2020.
BEFORE YOU GO ASK AN AGENCY BUY YOUR DOMAIN NAME BEFORE SOMEONE ELSE BUYS IT. Yes, to buy a domain name you do not need any expert opinion. With this article, you will know enough about making a real estate website with WordPress. Real estate domain ideas.
Go to Namecheap.com and create an account. Go to the home page, type in your name if you are an independent agent “yourname.com” or “companyname.com” if you are a brokerage owner. Simply add to cart and buy it with your credit card. Make sure you buy the domain name for at least 3 years.
You can read my other article”Web Development in 2020″ for buying a domain and hosting. How to make a real estate website with WordPress in 2020.
Best Real Estate Website Hosting
All websites need hosting, if you want to make a real estate website with WordPress in 2020 you will need a hosting company. To answer what is the best real estate hosting I need to categorize them into 2 parts.
- Landing page best real estate website hosting
- Authority website best real estate website hosting
If you are thinking of making a website just to promote you or your brokerage house in your area through google ads this is all you need. A landing page is a website with just one page just so a visitor can be redirected to a page when they click on a google ad.
You can buy a Namecheap shared hosting for less than $20 per year.
An authority website is a kind of website where you find every bit of information about a niche. And by saying every bit of information I mean you will have articles on your website that covers from home searching process to interior design ideas, form mortgage approval process to home building supple dealers’ details. And the most important part is the IDX Integration.
most of the IDX integration on your website will take 5MB per listing. If you really want to get all the leads you need IDX integration where all the listings in your area will show on your website. You may consider going to the Stealer Business cloud package.
If you are operating in a large city where more than 300,000 listings are available you should go for a dedicated server.
Real Estate Website With WordPress
WordPress is the most popular software to build a website in 2020. Without any hesitation, start to make your real estate website with WordPress.
Real Estate Themes
The theme is one key factor for your real estate website. Not all themes will support property listings or IDX Integration.
It is highly recommended to ask the seller about these specific questions before you buy any themes.
Divi theme along with the Divi page builder makes it super easy to make a real estate website with WordPress in 2020.
You can check out some real estate themes in themeforest.com that supports listing, agent management, and IDX Integration.
Real Estate WordPress Plugins
A WordPress website without a plugin is like a body without a sole. Plugins are not only important to make your website make look good but also the prime reason why a website can drive traffic. A real estate website needs some essential plugins to convert your website visitor into your lead. Here are 7 plugins that may add superior value to your website.
IMPress Listing is a very useful WordPress plugin for making real estate website. it is responsive in all the devices and helps the developer to create property listing services for the agents.
You can add a lot of detail about each property which includes grid layout, single listing page, map location.
IMPress Listing also allows MLS data integration in your real estate website. How to make a real estate website with WordPress in 2020.
WP-Property is another super helpful WordPress real estate management plugin. This plugin allows you to add detailed information with lots of fields to add room details, number of bathrooms, area size, features, and more.
The plugin website offers some free themes that you can use which includes, powerful search feature with filters, Google Maps support.
This plugin also offers multiple languages to translate.
Estatik plugin is famous for its easy use. Real estate agents can easily upload listings. This is one of the plugins that you may consider to make a real estate website with WordPress in 2020.
It also includes a field builder that allows you to easily add new fields to your listings. It allows you to add photo gallery, built-in social sharing, property search widget, Google Maps support, and multilingual support.
Search by the property price range, location is one of the builtin features. This plugin contains MLS integration features.
Easy Property Listings is a powerful and customizable WordPress real estate plugin. This is one of the plugins that you can use to make a real estate website with WordPress in 2020. This is unique with its features as it allows you to make a real estate website without touching a single code and also provides a theme.
It is super easy for beginners and you don’t have to worry about responsive design.
More unique features include support for REAXML, JUPIX, worldwide MLS integration systems, multilingual translation support, custom maps, and more.
WP Real Estate one of the best plugin to make WordPress real estate website.
Their advanced search feature, Google Maps, IDX/MLS integration, contact forms, custom fields, and list or grid layout views make the plugin a complete package. The plugin provides shortcodes and custom widgets so that you can display different real estate listings throughout your website or create your own landing pages for different properties.
This is one of the most known plugins that webmasters use to make a real estate website with WordPress in 2020. How to make a real estate website with WordPress in 2020.
AgentPress requires Genesis theme framework and is designed to work with their own AgentPress Pro theme which helps you quickly create a real estate website.
The plugin adds a listings custom post type and taxonomies to help you categorize properties. You can also use widgets to add listings search to a widget ready area.
WPL Real Estate plugin is by far the best and most useful WordPress real estate management system. It has real estate agent profiles, Google Maps, different listing views, and powerful custom fields feature to add property features.
The custom search options makes your website a world class real estate website. you can serch by prices, location, community and many more.
It can be integrated with MLS/IDX services as an additional feature. The great part of the features is it is a one time fee for life. once you integrate the MLS listings they will custom the data as you want.
WPL Real Estate plugin is the best plugin that I recommend for their data customization features and to make a real estate website with WordPress in 2020. This is the plugin that can get you all the leads in real estate.
How To Generate Lead In Real Estate
The only way you can generate a lead in real estate from your website is by bringing more traffic to your website. The reason behind a making real estate website with WordPress is nothing but generating leads. And there are few proven ways that can increase your web traffic that will convert into leads.
- Google Ads: this is one of the ways you can promote your website to a very specific area. You can spend $10-15 a week on Google ads to reach everyone in the area you operate.
It is recommended to advertise on Google at least for a year for your newly launched real estate website.
Your website has to be properly planned to convert a real estate website visitors into a lead. Proper funneling strategies like subscribe or register or contact us can generate leads in real estate website.
- Organic Traffic: a new website may take up to 6 months before it gets rank on Google but once you make it to the 1st page of Google you will get more traffic than spending money on advertising. But the question is:
How you generate organic traffic in real estate website?
The answer is simple.
Content, Off-page SEO, sign up, and MLS listing integration. For a local real estate website, content drives traffic. Build your website an authoritative website for your city or state. It’s all about providing what your customers need.
If you are a real estate agent or a brokerage owner I am sure you bought properties for yourself.
Try to recall what could have been really helpful while you first bought your house. What is all the information that you were looking for while you bought your house? Think about what realtor.com or Zillow.com is missing.
Incorporate all of these that you think good about your competitors and add things that you think are missing in your competitor’s website.
Remember to must include MLS listing Integration into your website. For making real estate websites with WordPress in 2020. You must consider MLS listing integration to get a competitive advantage. As soon as your website starts feeding all the listings you will generate hundreds of thousands keyword into your website.
MLS listings can be integrated into your website by MLS brokers. Every state has its real estate board and one of its services includes DATA FEED. Usually, the data is highly customizable. For example, you can disable all the listing agents’ contact information and put your contact information on every property.
The basic difference between data feed by a broker vs data feed directly from state real estate authority is one lets you customer the date and the other one does not.
Remember it is better to get the data through a broker for some one-time fee than getting them from state authority. There is no point in having all the property listing on your website where the original listing agent’s contact information will show. Have them changed into your contact information by an IDX broker instead.
You need to have a real estate license to buy the data.
You can also check out our partner ads page for some useful links.
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